Head of Digital Marketing

Job Overview:

Job Overview: Daktela is seeking an experienced Head of Digital Marketing to create, lead and implement our digital marketing strategy. The ideal candidate will not be afraid of doing the hard-lifting himself/herself, can understand overall business goals, product proposition, and take responsibility for driving improvements in our digital marketing campaigns, SEO optimisation, web and other online presence. Position will work closely with the C-level executives and will oversee a team of marketers, agencies, and contractors to execute the strategy.

Key Responsibilities:

Develop and implement a comprehensive digital marketing strategy that aligns with Daktela’s overall business goals and objectives
Create and manage digital marketing campaigns across various channels, including but not limited to, social media, email marketing, PPC, SEM, SEO, and display advertising
Develop and manage PPC campaigns across various platforms, such as Google Ads, Bing Ads, and social media advertising platforms
Monitor PPC campaign performance and adjust bidding strategies to improve ROI and lower cost-per-click
Analyze data and market trends to optimize digital marketing campaigns and improve ROI, with a particular focus on PPC campaigns
Monitor and report on the effectiveness of digital marketing campaigns, providing insights and recommendations for improvement to optimize onsite conversions
Measure KPIs and own reporting on digital marketing initiatives including CAC and new customer acquisition
Work closely with other teams, including sales, product, and design, to ensure consistency across all marketing materials and messaging
Hire and oversee a team of marketers, agencies, and contractors to execute the strategy
Stay up-to-date with the latest trends and technologies in digital marketing, bringing new ideas and strategies to the team
Implement conversion tracking and other analytics tools to measure the effectiveness of PPC campaigns
Work with the SEO specialists to identify opportunities to leverage PPC campaigns to support overall SEO strategy

Qualifications:

At least 5 years of experience in digital marketing, with a proven track record of driving growth and revenue through successful digital marketing campaigns
Self-motivated professional not afraid of doing the hard lifting himself/herself
Excellent analytical skills, with the ability to analyze data and market trends to optimize digital marketing campaigns, with a particular focus on PPC campaigns
In-depth knowledge of digital marketing channels, including but not limited to, social media, email marketing, PPC, SEM, SEO, and display advertising
Familiar with up-to-date SEO principles and web content best practices
Ability to lead and manage remote team effectively
Ability to work in a fast-paced, dynamic environment with shifting priorities and deadlines